The sports industry has experienced significant growth, establishing itself as one of the most influential economic sectors worldwide. This impact is due to the increasing demand for sports articles, sporting events, and the popularity of fitness and wellness centers. Furthermore, the rise in the value of professional athlete transfers, sports sponsorships for clubs, leagues, and events, as well as naming rights for sports infrastructure, are key factors that have boosted the economy of this sector.
The sale of media rights through television, radio, internet, and mobile devices, along with merchandising (products with brand logo licenses, athletes, clubs, or leagues), has also increased considerably. These factors have transformed sports into a global economic driver, offering a wide variety of opportunities for those who wish to enter this dynamic and prosperous industry.
Today, the sports sector represents one of the biggest drivers of the economy, creating new professional opportunities for those seeking a future in this exciting field. Therefore, it is crucial for interested individuals to acquire the necessary tools and knowledge to lead and manage, professionally and strategically, all aspects covered by the sports industry.
Objective
Understand and apply the strategic, global, and objective vision of the sports industry from a business perspective.
What Will You Learn?
- Sports Legislation
- Strategic Sports Management
- Sports Marketing
- Sports Finance.
Aimed at:
This program is aimed at professionals, middle managers, and executives in the Sports Industry who, for the exercise of their functions, need to complement their training and develop their skills in the management of sports institutions and the management of brands involved in the sports industry.
Certifications
Upon completion of your training, obtain your certificate
Methodology
The diploma training will be carried out under the distance education model in virtual modality with live classes.
Duration
120 hours


