Service Management
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Service as a Need in Modern Organizations
Today, service is no longer a simple competitive strategy; it has become a fundamental need for organizations. By providing a positive user experience, companies can gain market share. The priority is to build customer loyalty, which generates profits and recognition.
Objective
Manage the customer experience through strategy, systems, and human talent to achieve organizational sustainability.
What will you learn?
- Service Marketing: The Internal Customer Approach
- Customer-Centric Organizational Culture
- Value Creation
- Customer Relationship and Satisfaction Management
Aimed at:
Professionals, students of economic or administrative sciences programs, such as business administration, marketing, as well as assistants working in service, commercial, and marketing areas.
Certifications
Upon completion of your training, receive your certificate
Methodology
The diploma training will be conducted under the distance education model in virtual modality with live classes.
Duration
120 hours
Curriculum
Module 1
Service Marketing: The Internal Customer Approach
Module 2
Customer-Centric Organizational Culture
Module 3
Value Creation
Module 4
Invest in your knowledge
for only $129,900 Colombian Pesos