Diploma in Digital Marketing
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The Digital Revolution and Professionalization in Digital Marketing
Currently, we are experiencing a new industrial revolution where the advancement and use of digital technologies are transforming the way societies integrate and interact with the world. The growing professionalization of digital marketing experts requires in-depth training in digital competencies and technical skills necessary to successfully manage organizational strategies.
Program Objective
It focuses on strengthening learning related to digital marketing. Identification and segmentation of audiences. Digital advertising. Search engine advertising (SEO and SEM). Digital Marketing tools and strategies.
What will you learn?
- Digital Marketing and Audiences.
- Digital Advertising.
- Advertising Plan.
- Digital Marketing Campaigns.
Certifications
Upon completing your training, obtain your certificate
Methodology
The diploma training will be conducted under the distance education model in virtual mode with live classes.
Duration
120 hours
Curriculum
The Auditor training will be conducted under the distance education model in virtual mode with live classes.
Module 1 - Digital marketing and audiences
- Online marketing vs. traditional marketing.
- Consumer profile 2.0.
- Audiences.
- Digital ecosystem.
Module 2 - Digital advertising.
- Introduction to digital advertising.
- Digital advertising sector.
- Payment models in online advertising.
- Advertising formats.
Module 3 - Online advertising plan
- Objectives and segmentation.
- Advertising plan.
- Facebook ADS.
- Google ADS
Module 4 - Digital marketing campaigns.
- Mobile marketing.
- Geolocation marketing.
- Social media marketing.
Invest in your knowledge
for only $129,900 Colombian Pesos