Specialization in Digital Marketing Virtual Modality
Professional Profile
Our Digital Marketing Specialists will be ready to adapt to the needs of a constantly evolving context, where technological tools are fundamental for the functioning of any organization. Likewise, they will be professionals with high ethical standards who apply their technological knowledge to formulate Digital Marketing strategies that not only support the company's strategic plan but also the global growth of society. They will be leaders with managerial skills, willing to make effective decisions that benefit all company stakeholders.
General Information
Applicant Profile
Consider the following characteristics to study the Specialization in Digital Marketing:
○ If you are a person committed to social growth, interested in staying updated, at the forefront of the latest trends in marketing.
○ You are an ethical and empathetic leader, always concerned about the well-being of all people around you, who is open to constant innovation to achieve increasingly better results.
Occupational Profile
As a Digital Marketing Specialist, you will be a professional who can perform as:
○ Digital Marketing Manager
○ E-Commerce Manager
○ Community Manager
○ Head of Digital Research
○ Head of Online Marketing
○ Digital Marketing Consultant
○ Entrepreneur
Why study with us?
The Specialization in Digital Marketing will be a virtual program that will train:
○ Integral professionals, committed to society, with an open mind to innovation and willing to face digital transformation; contributing with marketing strategies that contribute to organizational development.
○ Highly competent in applying the appropriate tools to attract potential customers and create structured links with current customers through the application of digital marketing.
○ Leading in a human way, aware of needs.
Program Objective
Disruptive innovative thinking
The Digital Marketing Specialist is a professional with a disruptive mindset open to innovation, committed to society and willing to face the digital transformation of our context, contributing market strategies that contribute to organizational growth. They will learn tools for attracting potential customers using Digital Marketing, developing technical, human, and social transformation skills.
Curriculum
Semester 1
| Subject | Credits |
|---|---|
| Integral Elective. Sustainable Development | 2 |
| Research Skills | 2 |
| Disruptive Thinking | 3 |
| Fundamentals of Digital Marketing | 3 |
| Search Engine Marketing: SEO and SEM | 3 |
| Legal Framework in Digital Environments | 3 |
Semester 2
| Subject | Credits |
|---|---|
| Degree Option | 2 |
| CRM and Loyalty | 3 |
| Social Media | 3 |
| Metrics and Analytics for Decision Making | 3 |
| Digital Innovation Management | 3 |