Digital Communication Virtual Modality

Consider the following characteristics for studying Digital Communication:

○ You are interested in social and digital communication and strategic work in new media.

○ You have the ability to interpret written, audiovisual, and sound materials.

○ You possess skills in teamwork, community engagement, and critical discussion.

○ You are active, curious, and sensitive to the problems affecting communities.

○ You are skilled in reading comprehension and written communication.

○ You are interested in semantics and possess skills and affinity for information and communication technologies.

Occupational Profile

Upon completing the Digital Communication undergraduate program at IBERO, you will have the necessary tools to work in:

○ Audiovisual production companies.

○ Advertising agencies.

○ Television channels.

○ Mass media with digital developments.

○ Large and medium-sized companies with communication and audiovisual departments.

○ Branding agencies.

○ Graphic design, advertising, and marketing companies.

○ Digital marketing and digital content generation companies.

○ Organizational communication.

○ Strategic communication.

To work as a:

○ Journalist, writer, editor for traditional and digital media.

○ Media analyst.

○ Cultural manager.

○ Among others.

Why study with us?

We train Digital Communication professionals with high intellectual, humanistic, and critical competencies. Future leaders who interpret different mediated and non-mediated communicative processes, seeking to strengthen the effectiveness of communication among communities, organizations, institutions, ethnic groups, and individuals.

The Digital Communicator is a professional characterized by their creative, innovative, investigative, critical, and reflective capacity, stemming from their work in the field of communication in digital media. They possess the ability to generate inter- and transdisciplinary dialogues, contributing to the diverse realities of the country with a high social, ethical, and inclusive commitment. Additionally, they demonstrate strong leadership skills in high-impact projects, campaigns, brands, and communication initiatives, always employing the best theoretical and methodological tools for message transmission and communication.

You will identify the fundamentals of different editing techniques used in audiovisual media and gain knowledge about the use of tools and applications. You will create alternative content applied to different types of audiovisual productions from a critical perspective.

The program is oriented towards the application of practical and theoretical tools in a social context, contributing to improving the quality of life of communities, organizations, and collectives through communication as a tool for change.

The Digital Communicator undertakes critical approaches to the study and practice environment, generating analyses of social networks from a technological, social, individual dimension, and the set of interactions that transform and dynamically operate in the digital realm. The analysis of digital communication involves understanding the tools, theories, methodologies, and concepts that, from Big Data, linguistics, semiotics, symbology, aesthetics, and other fields of study, allow for an understanding of the dimension of digital communication, its impact and projection, as well as the transformations at different scales of this particular phenomenon. In short, it explains communicative phenomena and interactions from the digital scenario.

Program Objective

To train Digital Communication professionals with high intellectual, humanistic, and critical competencies, enabling them to interpret various mediated and non-mediated communicative processes, thereby strengthening the effectiveness of communication among communities, organizations, institutions, ethnic groups, and individuals.

Curriculum

Semester 1