Virtual Marketing and Advertising
Professional Profile
The Marketing and Advertising professional from Corporación Universitaria Iberoamericana is a strategist who delivers value to organizations, their environments, and their target audiences; contributing to their development, competitiveness, and positioning, based on the strategic planning of marketing and advertising communications.
As a professional, you will be able to satisfy the needs and expectations of clients and stakeholders thanks to the planning and execution of marketing and advertising aligned with new trends and technologies.
General Information
Applicant Profile
If you are a creative, innovative person with disruptive ideas and feel that marketing and advertising are your vocation, we invite you to make your dream come true. For this, it is important to develop:
○ Oral and written communication skills.
○ Mathematical logic skills.
○ Ability to work in a team.
○ Commitment to continuous updating.
○ Technological skills.
○ Autonomy and discipline to meet the requirements of virtuality.
Occupational Profile
As a Marketing and Advertising graduate from IBERO, you will be able to work in goods and/or services companies, public or private, as a:
○ Advertising Director/Coordinator.
○ Marketing Director/Coordinator.
○ Marketing and Sales Director/Coordinator.
○ Product and Brand Director/Coordinator.
○ Media and Creative Development Executive.
○ Market Researcher.
○ Merchandising Director/Coordinator.
○ Advisor in interdisciplinary groups for the development of digital marketing strategies.
Why study with us?
Acquire strategic strengths from marketing and communication: Use Marketing and Advertising strategies through the organization's different channels to contribute to value generation and competitiveness.
Study with a model that develops disruptive thinking: Through the synergy achieved through the curriculum, you will develop capacities for disruptive, innovative, and creative thinking.
Be creative: Contribute to the development of your organization through creativity, innovation, and the use of technologies.
Two in one: The best of both programs in a single profile. Obtain a more complete education with updated marketing and advertising communication subjects.
Program Objective
General Objective:
The main objective of the program is to train a leading professional in marketing and advertising management, through disruptive thinking, allowing them to generate innovative, creative, and strategic solutions, according to the challenges of their professional practice, formulating and implementing strategic plans, based on knowledge of their context, organizations, consumers, and information and communication technologies (ICT).<br>
Specific Objectives:
○ Organize with leadership and knowledge the functions of strategic planning for marketing and advertising areas, formulating action plans to be implemented to achieve expected results.
○ Structure high-impact advertising campaigns, responding to the communication needs of the organization, based on knowledge of strategies, media, and consumers.
○ Recognize the digital environment and the opportunities presented therein, establishing and implementing strategic actions that bring organizations closer to their stakeholders.
○ Develop high-impact advertising communication pieces, based on structured knowledge of creation concepts, production, and media to achieve communication objectives.
○ Identify environmental factors and marketing variables that influence the configuration of the product or service, applying them in the development of strategies that enhance exchange processes.
○ Structure strategic marketing actions, aimed at promoting the commercialization and sale of products or services in physical and digital contexts, to generate profits for the organization.
Curriculum
Semester 1
| Subject | Credits |
|---|---|
| I. Diversity and Inclusion Course | 2 |
| Communication skills | 2 |
| Bioethics | 2 |
| Mathematical thinking | 3 |
| Basic digital competencies | 3 |
| Fundamentals of marketing | 3 |
| Fundamentals of administration | 3 |
Semester 2
| Subject | Credits |
|---|---|
| Argumentation and text production | 2 |
| Political and economic thought | 2 |
| Basic mathematics | 3 |
| English I | 3 |
| Advertising fundamentals | 3 |
| Accounting fundamentals | 2 |
| Economics fundamentals | 3 |
Semester 3
| Subject | Credits |
|---|---|
| Descriptive statistics | 3 |
| English II | 3 |
| Programming fundamentals | 3 |
| Product and price | 2 |
| Creativity | 2 |
| Consumer psychology and behavior | 2 |
| Microeconomics | 3 |
Semester 4
| Subject | Credits |
|---|---|
| Digital finance | 2 |
| English III | 3 |
| Digital management for innovation | 3 |
| Distribution and logistics | 2 |
| Advertising image | 2 |
| Macroeconomics | 3 |
| Costs and budgets | 3 |
Semester 5
| Subject | Credits |
|---|---|
| Chair II. Life plan | 2 |
| English VI | 3 |
| Research competencies | 3 |
| Sales promotion and merchandising | 2 |
| Market research | 2 |
| Advertising copywriting and languages | 2 |
| Digital design tools | 2 |
Semester 6
| Subject | Credits |
|---|---|
| Comprehensive elective | 2 |
| English V | 3 |
| Marketing information analysis | 2 |
| Big Data | 3 |
| Advertising design | 2 |
| Disruptive thinking | 3 |
| Business law | 3 |
Semester 7
| Subject | Credits |
|---|---|
| Research processes | 3 |
| English VI | 3 |
| Digital environments and Social Media | 3 |
| Audiovisual production | 3 |
| Media strategy and budget | 3 |
| Social and corporate responsibility and shared value | 3 |
Semester 8
| Subject | Credits |
|---|---|
| Chair III. Entrepreneurship | 2 |
| Professional elective | 2 |
| Degree option | 2 |
| Marketing and advertising management | 3 |
| Digital marketing strategy | 2 |
| Campaign workshop | 2 |
| Internship | 5 |